A focus on practices with Agria’s new advertising campaign


Capture2Agria Pet Insurance has launched a new advertising campaign highlighting the elements of its policies designed to help vets.

The campaign’s theme is ‘Find out how’, and features aspects of Agria’s policies that vets may not be aware of, but that can make planning the right treatment an easier process.

Agria’s ‘Q and A’ style adverts will be featured across the veterinary press, highlighting some of the more unusual benefits provided by Agria’s policies. They include cover for behavioural therapy, benefit for prescription diets and cover for the cost of these specialist referrals – including travel expenses.

Agria Pet Insurance is renowned for its established close partnerships with specialist animal organisations, including the Kennel Club and the Governing Council of the Cat Fancy (GCCF), as well as with veterinary professionals.

Throughout their 120 years history, Agria has consistently focused on supporting vets, with veterinary-trained staff to make claims handling easier and quicker, and support in-practice to help vets raise awareness of pet insurance.

Capture1The company also actively supports practices by giving clients a choice of pet insurance providers, whether the practice is an Appointed Representative (AR) of another company.  In a recent survey, Agria found that many practices didn’t realise it was possible to display more than one brand of pet insurance, so is currently working with vets to increase awareness and help clients have a real choice of provider.

We’re really excited that our new ad campaign highlights some of the more unusual benefits pet owners get with an Agria policy. These have become part of our cover through years of working with vets and seeing what really matters to them and to pet owners, so we’re very proud to bring attention to them in the campaign,” Christian Romeril, National Veterinary Sales Manager, Agria Pet Insurance.

The campaign will feature in various key publications from July. To find out more, Agria Pet Insurance will be at BVNA stand P026 and LVS stand J24, or see online at www.agriapet.co.uk/FINDOUTHOW.


 Notes for editors:

Agria is one of the world’s leading animal insurers, specialising in small animal, equine and agricultural insurance. Founded in Sweden over 120 years ago, Agria came to the UK in 2009 and is now a prominent player in the UK pet insurance sector.  Agria UK works with vets, breeders and affiliates providing insurance for cats and dogs. Agria also administrates pet insurance schemes for the leading small animal registration bodies, The Kennel Club and the Governing Council of the Cat Fancy (GCCF). For more information see www.agriapet.co.uk / www.kcinsurance.co.uk / www.gccfinsurance.co.uk