Channel Marketing Manager

The Role:

We’re looking for an experienced and commercially driven Channel Marketing Manager to take full ownership of performance across our key acquisition channels - Veterinary, Rehoming, Breeder and Microchipping.

This role is central to how customers enter our ecosystem and how effectively they convert, requiring someone who can think strategically, act decisively and influence cross‑functional teams.

While solid marketing experience is essential, this role would particularly suit someone who also brings a product‑owner‑style mindset - someone who naturally thinks in journeys, understands conversion levers and enjoys working with teams to improve customer pathways end‑to‑end.

If you’re energised by accountability, complexity and the opportunity to genuinely “move the dial”, this role offers the chance to make a significant impact.

Please note: We’ll be reviewing applications from 12th May and will be in touch with shortlisted candidates after that date to discuss next steps.

What you’ll be doing:

• Leading channel marketing activity end‑to‑end, with clear accountability for acquisition, conversion and commercial performance.
• Developing channel strategies and translating them into actionable plans with measurable objectives.
• Planning and delivering campaigns that strengthen partner engagement and drive high‑quality customer volume at efficient CPA levels.
• Creating and coordinating marketing materials and content for partner and community groups to support channel growth.
• Managing channel‑specific website content, ensuring accuracy, compliance and brand consistency while improving journey performance.
• Supporting SEO enhancements and optimising landing pages and journeys to improve visibility, engagement and conversion.
• Executing digital and partner campaigns across PPC, paid social and other channels, using LTV and performance data to inform optimisation and improve ROI.
• Driving omni‑channel activity for key partnerships, ensuring marketing plans align with commercial goals and deliver measurable improvements in lead and conversion performance.
• Analysing channel and journey data to identify opportunities, recommend improvements and influence decision‑making across teams.

What we’re looking for:

• Significant experience in a marketing role with a strong track record of delivering commercially successful campaigns.
• A product‑owner‑style mindset (or someone who has experience of working in a Product Owner role) - someone who understands journeys, thinks in terms of conversion and enjoys working with teams to improve customer pathways.
• Strong commercial acumen and confidence interpreting performance data to guide strategy and optimisation.
• Exceptional communication skills, with the ability to influence stakeholders and articulate clear, compelling plans.
• Hands‑on experience managing digital campaigns (PPC, paid social, content) with a focus on acquisition and ROI.
• Highly organised, adaptable and proactive, with the ability to thrive in a fast‑moving environment.
• Strong attention to detail and a commitment to delivering high‑quality, brand‑aligned work.
• Effective collaborator with experience working across teams and with external partners.
• Experience in insurance, veterinary, breeder, rehoming or related sectors is advantageous.