A fantastic week at Hickstead!

Last month, we returned as title sponsor of the Agria Royal International Horse Show, enjoying six days of world-class sport, unforgettable experiences and fantastic customer engagement.

With Agria branding across the showground and some of the sport's biggest moments carrying our name, it was a brilliant week both in and out of the ring.

The action included Great Britain's victory in the Agria Nations Cup of Great Britain, Gemma Stevens' record-breaking third Eventers' Challenge win and Robert Whitaker successfully defending his King George V Gold Cup title. It was also fantastic to see Agria-sponsored riders Kirsty Chabert, Joe Stockdale and Mark Edwards competing throughout the week and flying the flag for Team Agria.

One of the highlights for us was welcoming 20 Agria policyholders and their guests for an exclusive VIP Nations Cup Day experience. Winners enjoyed premium hospitality overlooking the International Arena before heading behind the scenes with Agria-sponsored rider Joe Stockdale for a private course walk. Sharing his thoughts on the course, key challenges and competition strategy, Joe gave guests a unique insight into one of showjumping's most prestigious classes and an experience few spectators ever get the chance to enjoy.

The week also saw the successful launch of the new Agria Garden, which quickly became a popular destination for customers. Overlooking the action, the garden provided a welcoming place to relax, enjoy refreshments and catch up with fellow horse lovers between classes. Alongside our stand activities, giveaways and dog-friendly experiences, it showcased some of the exclusive benefits available to Agria customers.

Events like Hickstead are just one of the ways we like to thank our customers. Don't forget to keep an eye on Agria Rewards for future opportunities, including ticket giveaways, VIP experiences and exclusive customer events throughout the year.

About the Author

Shelley Harrison is Senior Communications Manager, Agria Pet Insurance. She has been part of the marketing team at Agria for over twelve years, with a focus on her passion for animal welfare. She contributes to creating content that supports and celebrates pets and horses, highlighting Agria’s ongoing commitment to animal welfare and partnerships. Shelley has a 10 year old cockapoo, Ruby, who she takes part in agility with. She also has a 12 year old cat Ellie, and they both join most of her Teams calls with her