Agria becomes Official FEI Insurance Partner
In a partnership designed to provide innovative insurance solutions for an enriched life with horses, the FEI has announced that Swedish-owned Agria is now the Official FEI Insurance Partner.
Founded in 1890, Agria has provided equine insurance and digital veterinary advice to equine owners in Sweden, Norway, Denmark, United Kingdom, and Germany. The company also has long-standing collaborations with national equestrian federations. Through their partnership with the FEI, which will run from 2024 through to 2028, Agria now aims to take these services to more countries in Europe.
“We’re pleased to be partnering with Agria, whose commitment to providing top notch insurance services, is a part of their overall mission to ensure equine welfare and preventative healthcare for animals,” FEI Commercial Director Ralph Straus said.
“The FEI’s partnership with Agria is not just about connecting the FEI’s stakeholders with people who have years of expertise in insurance. This venture is also about communicating the opportunities for prevention, as preventing injuries is an important aspect in sustaining horse welfare around the world.
“Agria brings to the table a wealth of knowledge and expertise from their own in-house equine veterinary experts as well as from their long-standing collaboration with equine organisations, scientists and breeders.” .
The FEI’s partnership with Agria follows a successful digital collaboration between the two organisations on the ‘What makes a champion?’ series which aired in 2022. Five equestrian athletes were interviewed for their views on the importance of mindset, team support, and passion to make an equestrian sporting dream a reality. The digital campaign had over 300,000 video views and 1 million impressions and has laid the foundation for a successful collaboration.
"Through our collaboration with the FEI, Agria has the possibility to connect with more equestrian stakeholders than ever before and we’re excited about the opportunity to explore new markets and work for equine wellbeing and improved equine health on a pan-European level,” CEO of Agria Agnes Fabricius said.
“The FEI's education and awareness campaigns and research projects in combination with the Agria Research Foundation which has one of the world’s largest equine injury databases, gives us a unique platform to spread injury prevention knowledge within the equestrian community and influence ethical standards among all types of horse owners.”
About Fédération Equestre Internationale (FEI) www.fei.org
The FEI is the world governing body for horse sport recognised by the International Olympic Committee (IOC) and was founded in 1921. Equestrian sport has been part of the Olympic movement since the 1912 Games in Stockholm. The FEI is the sole controlling authority for all international events in the Olympic sports of Jumping, Dressage and Eventing, as well as Driving, Para Driving, Para Dressage, Endurance and Vaulting.